The historical prestigious car manufacturer, the Bentley Motor Car company has always been at the pinnacle of British automotive engineering and up there with Rolls Royce when it comes to prestigious luxury car manufacturing and design. Even Queen Elizabeth II has two of the “Bentley Arnage R” models as her ‘State Limousine’.
Even Bentleys’ roots stem from its early years in technically advanced engineering and development practices, coupled with the company’s phenomenal start in the motoring racing world with its run of successful victories at the famous 24 hour Le Mans race in France, with a staggering five time race victories during a “10 year” time span.
Bentley have always tried to push the envelope where automotive excellence is concerned and aims to give the best luxury driving experience possible, so its no surprise to learn that Bentley have now announced the development for a new vehicle in their new luxury line-up. The announcement came from the new Bentley motors boss “Wolfgang Durheimer” and confirmed months of speculation that Bentley will be producing a 4×4 SUV model, which should be launched sometime in 2014.
The luxury car marque which is owned by The Volkswagen Group, will be using some its parent company’s technology and also using the chassis from the new forthcoming Audi Q7 4×4 SUV. This step into the SUV market is an aim at the upper luxury end of the spectrum and to fill the gap in the current range.
Many of the other luxury car marques are currently producing SUVs in this prestigious motoring sector, although none that should be able to rival Bentley’s planned esteemed four-wheeled drive offering. This is also a good move financially as like many of the other luxury car manufactures Bentley Motors are enjoying growing car sales in all of the new and emerging automotive markets, like China, India, Indonesia and the United Arab Emirates to name a few. This new addition to the Bentley stable is sure to be welcomed in the USA which is another big market for Bentley motor cars, where in recent years certain car brands have struggled, but Bentley seems to be bucking the trend.
The new Bentley SUV will be likely to feature a newly developed Audi V12 TDi engine with immense power that will suit the Bentley SUV and the loyal Bentley car buyers across the globe. As this diesel will undoubtedly return a better average mile to the gallon economy, but also mean is slightly greener option as a power unit for the planned 4×4.
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New Bentley SUV 4×4 Planned for 2014
A Career in Automotive Design
Probably every neighborhood from New York to California and Maine to Florida has a kid who likes to draw cars. And maybe those kids will proudly announce that when they grow up they are going to be car designers. For many, that dream will fall by the wayside but for a select few it will become reality. In the early mid-forties, Giorgietto Giugiaro and Marcello Gandini were a couple of Italian kids who like to draw cars. Today, they are Italy’s top designers.
The vehicle designer is responsible for creating the exterior and interior appearance of over the road vehicles. Generally, these are automobiles but trucks, vans, coaches, and motorcycles are also included.
The designers usually work in teams. One person does the exterior, another the interior and a third works with colors, materials and trim. The working environment and working conditions are pleasant. It is a risk-free career that does not usually require overtime or weekend work.
A design begins with a set of digital or manual sketches. Once these are approved by management, more detailed drawings follow. Then clay models or digital models are developed. The same procedure is followed for exterior, interior, and color and trim design.
However the road from car sketches to the design studio is paved with hard work beginning in high school. Auto design is one of the most competitive careers in the design industry. Consequently the competition to gain admission to the colleges that offer transportation design classes is fierce.
Prospective designers need to begin in high school with all the two-dimensional drawing classes they can fit into their schedule. But it isn’t enough to just be able to draw a car. They also need to understand aerodynamics, engineering concepts and ergonomics. They will be working with figures so knowledge of math and physics is required.
And throughout high school they need to work on building a drawing portfolio. All colleges require a portfolio. And it goes without saying that the better the portfolio, the better the graduate’s chances of being accepted by a prestigious institution.
While many schools offer majors in industrial design only a few specialize in transportation design, which is the recommended career path for future vehicle designers.
It is important to make a wise choice of colleges. One needs to examine the credentials of the faculty and the reputation of the courses. Most important, the institution should have a strong industry connection. Part-time faculty members who work in the industry are of immeasurable help, in guiding students’ work to meet industry’s demands and assisting them in finding employment upon graduation.
Once in college, the students will pursue a four-year design major. During the first years they will study drawing and design theory. In later years they will concentrate on computing and model making. Some schools provide an internship in a design studio during the third or fourth year. These are valuable since internships are often a direct path to an entry-level job upon graduation.
However, the job market is much better for engineers than designers. For every vacant design position, there are twenty engineering jobs. In spite of this, the student with outstanding talent and creativity will always be recognized and find a niche in the industry.
Identifying the Use of Composite Materials in Automotive Market
The industries dealing in Composite materials have very good scope as these materials are used in different industries like Aerospace, automotive, construction, pipe and tank. This is why many companies are expanding into this sector and find it to be a profitable venture. So if you are planning to enter into this field then it is essential to learn more about the industry and prepare the market entry strategy before entering into this industry. For this the industries need a good composite consultant, Consultants those are skilled in composite material and component technology.
The Automotive market is one of the most progressive and advanced markets today, one that works with the newest developments in science and technology. The increasing use of composite materials in this industry, in place of conventional materials demonstrates this fact.
Composite Materials are developed out of the combination of two or more materials that have different properties and combine together to create a single, more efficient material. The use of these material in automotive engineering facilitates features like durability, light body weight and increased heat and sound insulation properties. They also have higher chemical and heat impact resistance, strength-to-weight ratios, are much stronger and break resistant, can stand harsh conditions and still perform heavy duty, and offer greater design flexibility in the vehicle they are being used in. Because of these reasons, since their advent, these materials have slowly changed the face of the automotive market in the last few decades. From bikes to cars to launch vehicles and spacecrafts, composite materials are used everywhere today.
Constant developments in the field of composite material have led to continuous improvement in their quality and efficiency, and have increasingly made them more and more useful for the automotive market. The successful use of advanced these material in the racing car industry for making lightweight, robust and durable chassis, that would provide greater safety for the driver, proves this well. The use of Composite materials like fiberglass and carbon composites in automotive engineering not only increases the sturdiness of the vehicle, but also proves to be extremely cost effective, and guarantees heavy duty performance of the vehicle, with much better safety features and design possibilities.
These are mostly used for making the chassis, parts of the body, insulating panels and casing, mufflers and sound insulation parts of the vehicles. Owing to the continuous development in this field, newer and better stuffs are being produced day by day, that are contributing towards the burgeoning growth in the automotive market. New avenues of using composite material to make the automotive market bigger and better are opening up every day. The use of composite materials has given the automotive market its much needed road to progress, and it surely isn’t going to look back!